For this case study, I’ll start at the end…
I was recently approached by the agency MABL to help create a series of paid media advertisements for their client, SmartSoda.
SmartSoda is a company that is transitioning from a business-to-business (B2B) model to a business-to-consumer (B2C) model. Currently, their main product is a standalone beverage dispenser called the JuLi, which is designed for workplaces. However, they are now working on developing a range of packaged beverages for the consumer market.
In this particular project, I was responsible for providing design, 3-D animation, motion graphics, and video editorial services for the reintroduction of the JuLi product.
This in an ongoing project, so stay tuned for future updates!
To learn more about this project, please continue scrolling.
SmartSoda
The Pitch
The initial brief focused on a brand campaign, and I was tasked with creating visual approaches that could effectively showcase performance-oriented assets while reinforcing the desired brand attributes. These approaches needed to align with the overall campaign idea.
Imagery - Round 1
Using AI visualization tool Midjourney, I was able to quickly create imagery that could be precisely targeted to the demographic verticals we needed to reach with the campaign.
Imagery - Round 2
As we pushed into an additional round of image-sourcing, I was again able to leverage Midjourney to spin a potentially endless series of image references. The speed and specificity with which I was able to do so would have been prohibitive using traditional stock image sources.
Design
Motion
Once we agreed on a visual direction, I created a series of animatics for the core treatments.