Who's this guy?
Arlan Smith. Senior creative executive for media, entertainment, and tech brands. I specialize in brand design, brand development and integrated marketing creative.
I build brands.
I'm currently the Director of Creative Services for Ellation, the parent company of video streaming services, Crunchyroll and VRV. In this role, I have built the Crunchyroll brand into a truly global media property, as well as launching a new streaming product - VRV.
I build creative teams.
Beyond the usual tasks of managing, mentoring and fostering creative teams, I've also developed extensive analytic tools to track my team's productivity and ensure that we're maximizing creative quality within clearly defined budgetary goals.
I am not...
A rockstar, guru, evangelist, storyteller, or ninja.