Who's this guy?
Arlan Smith. Senior creative executive. I specialize in brand design, brand development and integrated marketing creative.
I build brands.
Most recently I was the Director of Creative Services for Ellation, the parent company of video streaming services, Crunchyroll and VRV. In this role, I have built the Crunchyroll brand into a truly global media property, as well as launching a new streaming product - VRV.
I build creative teams.
Beyond the usual tasks of managing and mentoring creative teams, I'm also adept at the backend tasks of tracking team productivity and applying that against overall business goals. I can advocate for my team, I can address the C-Suite, and I can attract and retain creative talent.
I am not...
A rockstar, guru, evangelist, storyteller, or ninja.