Who?
I am a Senior Creative Executive specializing in brand and marketing creative strategy for technology, gaming, media, and entertainment companies.
I make stuff.
I have expertise in all marketing channels, including digital (social media, display, landing page, front-end, SEO/SEM), video, print, OOH, events, and experiential marketing. I work with internal stakeholders to create optimized creative solutions and coordinate with internal teams, external contractors, and agencies.
I build high-performing creative teams.
As a skilled creative team manager, I excel at hiring, mentoring, staff development, goal-setting, and scheduling. I'm passionate about diversity hiring and believe it's a crucial aspect of effective management.
Do you want to know more?
Here's the press-release version.
Arlan Smith is a senior-level creative executive with extensive experience in design-led brand and marketing creative. He has lent his talents to a wide variety of platforms, starting in entertainment, but moving fully into brand and marketing work for tech over the last few years.
He began his career as a motion graphics artist, and worked in several notable New York City post-production houses, before venturing out on his own in the startup space. In between launching businesses, he has also freelanced for many well-known design and visual effects companies in New York, worked on-site internationally, and launched an award-winning design agency, Nth Degree.
Arlan is currently freelancing for a variety of clients in the tech and media space. Prior to that, he was the Director of Creative Services the leading global streaming platform for Japanese Anime, Crunchyroll, where he was responsible for all visual design and branding aspects of the company and its products
