About

• Seasoned Creative Executive with expertise in brand and marketing creative strategies for tech, gaming, media, and entertainment companies.

• Able to execute integrated, data-driven solutions for all aspects of digital and traditional marketing, with a focus on rapid growth strategies.

• Proven track record of building and managing diverse, high-performing creative teams.

• Skilled in scaling operations while delivering measurable results.

• True 360 creative professional with hands-on experience in all channels: digital, social, print, experiential, OOH, video editorial, motion graphics, and UI/UX.

• Leader in generative AI technologies, with a focus on practical applications of image and text generation platforms.

• Currently freelancing, offering strategic guidance, hands-on design and animation, as well as thought leadership to clients in multiple industries.

Experience

Freelance - San Francisco, CA
Consulting Creative Director, Brand & Marketing
2022 - Current

• Specialties are brand and marketing creative strategy and execution.

• Engaged in extended assignments for various clients across the media, entertainment, tech, and gaming verticals.

• Highly skilled Generative AI consultant and artist with a Social Media following of 7k+ followers across several platforms.

• Clients have included: Meta, Calm, WarnerMedia, Discovery Communications, AMC, Viacom, HBO, EPIX, and Sony.

MPL US - Remote
Head of Creative, Brand & Marketing
2021-2022

• Led creative operations and output for the U.S. Business Unit of Asia’s largest casual Esports platform.

• Leveraged performance data and insights to create a fully-optimized acquisition and retention funnel.

• Improved overall performance of creative assets by 25%.

• Managed a fully-remote international creative and production team.

BOLD, Inc. - San Francisco, CA
Creative Director, Acquisition Marketing
2019-2021

• Led customer acquisition creative strategies for a top provider of subscription-based job-seeking products.

• Leveraged all available channels, including SEO, SEM, performance, social, and traditional media.

Crunchyroll - San Francisco, CA
Creative Director / Director of Creative Services
2015-2019

• Led creative output of all design, brand, and, marketing initiatives at the leading global Japanese Anime streaming platform.

• Provided total creative support during a period in which the company’s products grew over 200%, from 6ook paid subscribers and 15 million installed users to 2 million paid subs and 30 million installed users.

• Managed the growth of an integrated 15-person creative team.

• Worked cross-functionally with all internal departments to ensure design and brand consistency in all company products and lines of business.

Tribune Media - WGN America - New York, NY
Senior Design Director
2013-2014

• Led brand and marketing design for Tribune Media’s principal cable outlet, WGN America.

• Heavily involved with the marketing development of WGNA’s original series, Salem and Manhattan.

• Supervised a team of top-level designers and animators.

• Managed and implemented an array of project workflow improvements.

• Other Experience

Various Clients - New York, NY
Freelance Creative Director
2007-2014

AMC Networks - New York, NY
Freelance Creative Director
2012

Nth Degree - New York, NY
Creative Director / Founder / Principal
2004-2007

Click3x - New York, NY
Freelance Art Director
2002-2004

Noise, LLC - New York, NY
Creative Director / Founder / Principal
2000-2002

Post Perfect - New York, NY
Designer / Director
1998-2000

Videoworks - New York, NY
Designer / Motion Graphics Artist
1996-1998

Skills

Creative
Brand Development, Marketing Creative, UI/UX, Graphic Design, Motion Graphics, Video

Marketing
Customer Acquisition and Retention, Data Insights, Growth Marketing, SEO/SEM, Campaigns, Events & Experiential

Management
Creative Leadership, Remote Team Management, Operations, Project Management, Budgeting, Productivity Analytics

Education

The School of the Art Institute of Chicago
BFA - Major - Time Arts
(Film, Video, Sound, CG)

Clients

Meta, Crunchyroll, Discovery Communications, HBO, WarnerMedia, AETN/History Channel, MTV/Viacom, Chevron, American Express, SAP, Tribune Media, EPIX, CBS, Sony, AMC/AMC Networks.