Design Services

Bringing Brands to Life Through Strategy, Creativity, and Innovation

With over two decades of hands-on design experience, I create compelling solutions that drive business growth. From brand identity to high-impact marketing and motion graphics, I blend strategy and storytelling to create work that resonates with customers to drive measurable business results.

Brand Design

I create cohesive brand identities that enhance business results.

High-level brand design has been part of my practice since I began my career. From logo development to multi-channel brand implementation, I can lead your organization through this often challenging process.

Marketing Design

Driving customer acquisition and engagement through high-performing marketing creative.

  • Expertise across digital (SEO/SEM, social, display, landing pages), print, OOH, events, and experiential marketing.

  • Led customer acquisition creative at BOLD, Inc., utilizing full-funnel strategies to optimize conversion.

  • Experience in growth marketing, retention, and performance-driven creative for global brands.

  • Collaborates with cross-functional teams to deliver data-driven creative solutions that scale.

Visual Design

A hands-on approach to motion graphics, video editorial, and visual storytelling.

  • Began career in motion graphics and post-production before transitioning into broader creative leadership.

  • Built a multi-disciplinary creative team at Crunchyroll, producing high-impact marketing and brand assets.

  • Award-winning designer with expertise in video, animation, and visual effects.

  • Generative AI influencer, leveraging cutting-edge AI tools for image and video generation.

Don’t be a stranger!
Drop me a line. Let’s work together.

arlansmith@gmail.com
718-809-6438

Located in sunny Walnut Creek, California