Arlan Smith

CREATIVE DIRECTOR - BRAND & MARKETING

ABOUT
I am a creative executive specializing in design-led brand and marketing creative for leading-edge companies. I’m currently the Director of Creative Services for San Francisco based tech/media firm, Ellation - home of the subscription video services Crunchyroll and VRV. A senior leader, with extensive experience leading and growing multi-disciplinary creative teams, I pride myself on my ability to build a best-in-class creative culture wherever I work.

SPECIFIC SPECIALTIES
Creative: brand design, brand creative, integrated marketing creative, graphic design, graphic identity, motion graphics, and video.
Management: creative leadership, team growth and mentorship, talent sourcing, workflow systems, and workforce productivity metrics.

EXPERIENCE
Ellation, Inc. - San Francisco, CA
Creative Director / Director of Creative Services
2017-Present
Creative Director / Director of Marketing Design
2015-2017
I direct the creative for all visual design, branding, and, marketing initiatives at San Francisco based tech/media firm, Ellation (SVOD services Crunchyroll and VRV). I have overseen the company’s creative output during a period in which the company’s products have grown over 200%, from 6ook paid subscribers and 15 million installed users to 2 million paid subs and 30 million installed users.

i oversaw the growth of an integrated creative team from 5-15 full-time employees - consisting of brand designers, marketing designers, video editors, animators, copywriters, production artists, a front-end developer, and a very deep network of contractors. I work cross-functionally with all internal departments to ensure design and brand consistency in all company products.

I’m currently in the process of Implementing an enterprise project management platform and DAM across multiple teams - creating a fully-integrated marketing and creative workflow.

EPIX - Studio 3 Partners - New York, NY
Freelance Creative Director
2014-2015
Designed and maintained the on-air identity of a multi-platform media content offering. Worked with network executives to execute a wide variety of on-air branding and promotional initiatives.

WGN America - Tribune Media - New York, NY
Senior Design Director
2013-2014
Designed and maintained branding for Tribune Media’s principal cable outlet, WGN America during its transition from a cable superstation into a general entertainment channel driven by premium original content. Heavily involved with the marketing development of WGNA’s original series offerings. Including the original dramas, Salem and Manhattan. Supervised a team of top-level designers and animators. Also responsible for contracting and managing freelance offsite designers and design teams. Managed and implemented an array of project workflow improvements.

VARIOUS CLIENTS - New York, NY
Freelance Creative Director
2007-2013
Specialized in brand-level design and marketing design. Engaged in extended assignments for a wide array of linear television clients. Clients included: AETN/History Channel, Discovery Communications, AMC, HBO, EPIX HD, CBS News, Sundance Channel, Teva, SAP, Sony.

AMC - AMC Networks - New York, NY
Freelance Creative Director
2012
Design consultant, hired to execute on a variety of brand and marketing initiatives.

Nth Degree - New York, NY
Creative Director / Founder / Principal
2004-2007

Creative Director and co-founder of Nth Degree, an award winning graphic design and animation company servicing numerous clients in the television and digital media space.

Click3x - New York, NY
Freelance Art Director
2002-2004

Design consultant, hired to execute on a variety of brand and marketing initiatives.

Noise, LLC - New York, NY
Creative Director / Founder / Principal
2000-2002
Co-Owner and Creative Director of a boutique design and animation firm.

Post Perfect - New York, NY
Designer / Director
1998-2000

Director of desktop video applications. Post Perfect was a large video post-production facility.

Videoworks - New York, NY
Designer / Motion Graphics Artist
1996-1998

One of the first people to bring desktop video technology to the world of high-end post-production. Early adotper of After Effects (Version 2!). Contributed to a wide variety of award winning campaigns.

EDUCATION
BFA - The School of the Art Institute of Chicago
Major - Time Arts (Film, Video, Sound, CG)

SOFTWARE
Expert proficiency with Adobe CS, specifically After Effects, Photoshop, Illustrator, InDesign, and Premiere.
Advanced proficiency in Google Docs, Office, Keynote, and Cinema 4D.