Chase Private Client
Working with new company Rucksack and Creative Director Fred Ruckel, we were asked by the ad agency McGarryBowen to create the first, in what will hopefully be a series of similarly themed spots. The agency supplied very high resolution key art of a set of characters and environments, from which we were tasked with creating this elegant and beautiful commercial. We then expanded, and in some case created from whole cloth, environments for the characters to inhabit. Then we created seamless transitions from one tableau to another, supplying a sense of constant movement.
Creative Director: Fred Ruckel
Designer / Animator: Arlan Smith
Animator: Adam Morrison
Animator: Orna Bradshaw